M. Dias Branco Day 2022 was attended by around 60 professionals from the sector and all members of the Company’s Executive Board
M. Dias Branco, leader in pasta, granolas, gluten-free breads, whole grain crackers and cookies in the country, held the M. Dias Branco Day 2022 this Wednesday (07), in São Paulo. First face-to-face meeting with investors and investment analysts held by the company after the pandemic, the event was attended by around 60 professionals from the sector and all members of the Company’s Executive Board, under the leadership of the Vice President of Investments, Controlling and Investor Relations, Gustavo Theodozio.
During the event, the M. Dias Branco para Todos (M. Dias Branco For All) concept was presented. According to the Commercial Vice President, Rômulo Dantas, this concept takes a more human look at the company, the market and the country. “We respect the characteristics of each region, with brands that complement each other and respect the particularities of each consumer, with different price ranges. We are a company that caters to all trends, for all regions, social classes, people, places, styles and occasions. This gives us an unparalleled competitive edge in the market”, summarized Rômulo. The executive pointed out that in the last two years alone, the company has launched more than 100 innovations and made three acquisitions, two of them of brands aimed at the healthiness market (Jasmine and Fit Food), meeting a growing demand in this market.
Fabio Cefaly, Investor Relations and New Business Officer, presented the company’s latest results, reported to the market at the end of the 3rd quarter of 2022. With 18 industrial plants and 29 distribution centers, M. Dias Branco is present in more than 300 thousand points of sale and boasts 93% penetration in Brazilian homes. “We shifted the focus from working only on volume and revenue growth to placing emphasis on increasing margins, with the aim of generating more profitability for the business and investors”, highlighted Cefaly.
The Marketing Officer, Fábio Mello, presented the company’s main pillars to navigate in an environment as competitive as the food industry. He detailed the fundamentals of the growth strategy for the company to be increasingly relevant to everyone and everywhere. “Our great growth driver is to expand our presence outside the Northeast region, including developing new channels, aiming to make M. Dias Branco the food company of choice in Brazil”, stated Fábio. As an example, the executive disclosed the results of Piraquê campaign with the singer and composer Zeca Pagodinho and the brand’s main innovations, such as the Duplo Maltado cookie. “Today, Piraquê is the fastest growing crackers and cookies brand in the country”, he highlighted.
The pillars of the company’s internationalization were also presented, which announced in October its first international acquisition: the pasta company Las Acacias, in Uruguay. “We created an environment to grow in foreign countries, with the involvement of the commercial, innovation and legal areas, to name a few. Today, we are able to serve markets such as Africa and Latin America, and also create simple innovations, such as private label products for supermarkets outside Brazil, mainly the United States”, informed the Export Officer, César Reis. He pointed out that the fact that the company already had substantial exports to Uruguay created knowledge about the country’s market, which favored the decision to acquire Las Acacias.
The Officers of Logistics, Leonardo Prado, and Supply Chain, Denis Pacheco, shared strategies for improving efficiency in the distribution of products and purchasing policies, pointing to gains achieved recently, preparing the company for the planned growth in the coming years. Also noteworthy are the investments in technology, exceeding R$ 160 million in recent years, presented by IT Officer, Mauro Alarcon. “M. Dias Branco is undergoing a true digital transformation that is positively impacting the productivity of the entire team”, stated Mauro.
A member of B3 and ICO2 Corporate Sustainability Index (4Q22 Portfolio), the company seized the opportunity of the meeting to highlight its ESG agenda. The Communication, Culture and Sustainability Manager, Tiago Timbó, presented the company’s advances in the people, management and sustainability tripod and highlighted that developing the diversity of the team of employees is an active issue on M. Dias Branco’s agenda, which already has 40% women in its Board of Directors. “Our message to investors is that profit and sustainability, in all dimensions, go hand in hand”, concluded the executive.
