The Fortaleza brand originated in 1953 in the capital of Ceará, a city that bears the same name as the brand. Fortaleza was the first to be launched by M. Dias Branco. Nowadays, there are over 60 products being offered to consumers, including pasta, cookies/crackers and toast. Fortaleza foods are distributed in the North, Northeast and Midwestern regions, making meals much more flavorful, from breakfast to dinner. For several years, the Fortaleza brand has been awarded prizes in consumer surveys. The Fortinho mascot, created to go on the packaging of Fortaleza products, was created in 1962. It is a leader in the market of pasta and cookies/crackers in the states of Ceará, Piauí and Maranhão.