M. Dias Branco presents Richester Brand during 2017 Yummex Middle East exhibition
Brazilian’s biggest company of pasta and biscuit will present its portfolio to the global market
M. Dias Branco, the Brazilian leader in production of pasta, biscuits, toasts, margarine, cakes, snacks and cake mixes, presents to the global market, during Yummex Dubai Show 2017, the portfolio of its brand Richester. Yummex is the leading international trade fair for the confectionery and snacks market in the MENA region and will be held from September 18 to 20, in Dubai.
With more than 60 years of history, M. Dias Branco is one of the biggest Brazilian’s companies in the food sector. According to Nielsen Media Research, the company is market leader in pasta and biscuit in Brazil with several top of mind brands in consumer’s preference. Euromonitor’s ranking indicates the company as the sixth biggest in pasta and seventh in biscuits in the world. The company has its stock shares listed on the BM&FBovespa.
One of the competitive advantages of M. Dias Branco is the integration of its production lines, which ensures entire quality control of its products, from the production of flour and vegetable shortenings until the distribution to the retailers. The company owns one of the most modern industrial park in Brazil with 12 plants across Brazil, which promotes over than 16.700 direct jobs. “We have conviction that our innovation and the high-quality standard will please the international consumer. We combine price and quality with modern, practical and attractive packaging, and differentiated flavors”, says César Reis, M. Dias Branco’s export director.
“Since Yummex Dubai is the leading fair in MENA region and is one of the biggest and most important food fairs in the world, we have chosen to exhibit our products there. As a member of the event, M. Dias Branco has the expectation to prospect new markets, build up and strengthen partnerships with foreign clients”, affirms César Reis. The company’s booth will be located in the Apex (Brazilian Agency for Export and Investment Promotion).
About the brand:
Richester: With more than 30 years of history, Richester is one of the favorite brands by the Brazilian youngsters. With modern packages, the brand offers a portfolio with more than 90 items among sweet biscuits, sandwich cookies and tartlets, cream cracker, wafers, chocolate-chips cookies and mini cakes. In Richester’s portfolio are included several lines, such as Amori and Escureto, with sandwich cookies and tartlets; Lanchester, with covered wafer; Gold Class, with salted biscuits; and Animados Zoo, dedicated to children, with wafers, covered wafer and sweet biscuits.