M.Dias Branco strengthen it’s global presence at Gulfood, in Dubai
The company’s brands will be represented by; Richester, Isabela and Adorita at Gulfood Show, in Dubai
The Brazilian leader in biscuits and pastas and currently present in 37 countries, M Dias Branco, reinforces its strategy of international expansion and exhibit its products at the Gulfood 2019, the largest food and drinks fair in the world, that aims to gather the latest food trends and innovations. The event will occur in Dubai, United Arab Emirates, through 17th and 21th of February.
The company had strongly intensified its investments to develop even more its brands in a global context, besides expanding to new countries. As an example of such actions, M.Dias Branco had developed a special product to the foreign markets, Adorita Tropical. The thermoresistant vegetable fat spread, that maintain the same flavor of its traditional versions, but has a innovative formula that dismiss refrigeration (essential to markets in warmer regions).
M. Dias Branco presence it’s a result between the partnership with APEX-BRASIL Agência Brasileira de Promoção de Exportações e Investimentos), ABIMAPI (Associação Brasileira das Indústrias de Biscoitos, Massas Alimentícias e Pães & Bolos Industrializados) and the Brazilian-Arab Chamber of Commerce .
“Gulfood its widely recognized for being the largest fair of food in the world, attracting guests from all over the world, especially from middle east and North of Africa. Due to that , we are truly proud to be able to exbibit our products in such a event”, emphasizes César Reis, export Director of M.Dias Branco.