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Company history

It all started in 1936 when Portuguese Manuel Dias Branco established the “Padaria Imperial” bakery in Fortaleza, Ceará. His son, Ivens Dias Branco, became a partner in 1953. With an entrepreneurial vision, Ivens decided to expand the business by investing in the manufacturing of crackers on an industrial scale. The following decades were marked by modernization and the growth of sales and production.

 

In 1980, the company moved its headquarters from Fortaleza to the municipality of Eusébio, along the BR-116 highway. In 1990, the first wheat milling unit was inaugurated in Fortaleza. This was, without doubt, an important step for the verticalization of the cracker and noodles production process. From then on, an accelerated organic expansion began with the construction of new mills and noodles and cracker plants, all driven by sales growth and production capacity. It is also worth mentioning the inauguration of the Fat and Margarine industrial unit in Fortaleza in 2002. From then on the company began to produce two of its main inputs for the production of crackers and noodles.

 

With the acquisition of the Adria Group in 2003, which owned the Basilar, Isabela, Zabet and Adria brands, which were leaders in the Southeaster and Southern regions of Brazil, M. Dias Branco became the national leader in the noodles and cracker segment. The following years were also marked by the acquisition of other companies, which strengthened M. Dias Branco and turned it into one of the largest food companies in Brazil and the world.

 

Click on the decades below and learn about the milestones:

 

  • 30
  • 40
  • 50
  • 60
  • 70
  • 80
  • 90
  • 00
  • 10
The 1930’s
  • 1936 The Dias Branco family arrives in Fortaleza where Manuel Dias Branco opens the Padaria Imperial bakery at Avenue Visconde do Rio Branco.
  • 1939 Manuel Dias Branco starts modernizing his company, installing machinery for the production of Imperial noodles.
The 1940’s
  • The Dias Branco brothers expand production of the Padaria Imperial bakery, establishing a company that streamlines its commercial business.
  • 1940 Manuel Dias Branco expands his business forming a partnership with his brothers José and Orlando, creating the corporate name M. Dias Branco e Irmãos (M. Dias Branco & Brothers).
The 1950’s
  • The Fortaleza Plant is founded from the solid experience of an industrial bakery, modernized by state-of-the-art ovens for the production of crackers and noodles, with the Pepita cracker as its greatest feature and was a great success for the new company.
  • 1951 The company is transferred to its new facilities at Rua João Cordeiro, at the corner Rua Cônego Climério, with the name Padaria Fortaleza bakery.
  • 1953 Activities of the Fortaleza Plant begin as a noodle plant, still produced artisanally and with equity interest of Francisco Ivens de Sá Dias Branco.
  • 1954 The first semi-automatic, current metallic Pensotti oven is installed. From this date, the Fortaleza Plant starts in operation system in three shifts.
  • 1954 The Pepita Cracker is launched and is a major commercial success, thanks to its technically controlled quality and nutritional characteristics, with the inclusion of honey in its formulation.

The 1960’s
  • The 1960’s marked the presence of new imported ovens at the Fortaleza Plant and animated by its mascot, Fortinho, printed on the packaging of new products, such as the Petit Beure crackers and the Extra-Thin line.
  • 1962 The Fortaleza Plant, with the corporate name M. Dias Branco S/A Comércio e Indústria, modernizes its plant and expands its business area with the launch of new products, among them the Petit Beure cracker.
  • 1962 The creation of Fortinho, the Fortaleza Plant mascot, printed on the packaging of the Fortaleza products and used in printed media and TV advertising and was a big hit with consumers.
  • 1967 Inauguration of the first Fortaleza Plant expansion, with new machines for the production of noodles and modern ovens that allowed the launch of new products such as the Extra-Thin Line.
The 1970’s
  • The Fortaleza Plant becomes the leader of the Northeastern market, fruit of its modernization and marketing strategy, which meets consumer expectations with the new Richester lines of fine products.
  • 1972 The English Baker Parkins oven goes into operation for the production of cream crackers. The Fortaleza Plant becomes the third most important company in the country in its segment of operation and productive capacity, becoming the market leader in the Northern and Northeastern regions.
  • 1972 a 1974 The Fortaleza Plant participates annually of the Industry Day parades with its expressive and flashy fleet of vehicles (trucks and VW vans), through the streets and beaches of the capital city.

  • 1976 Beginning of the construction of the new Fortaleza Plant headquarters, on BR 116, Km 18 in a 600,000 m2 area.
  • 1978 The new fine-product Richester Line is launched and the Fortaleza Plant achieves new preference rates in the markets where it operates, with creamy filling cookies, wafers, butter cookies and others, with high nutritional composition.
The 1980’s
  • The Fortaleza Plant is installed in Aquiraz (later named Eusébio). Its activities become technically and scientifically controlled by computer and research and analysis centers.
  • 1980 All company activities are transferred to the new Fortaleza Plant headquarters, on BR 116, km 18, in the municipality of Aquiraz, Ceará (later divided into the municipality of Eusébio), where new noodle and cracker lines and modern silos are installed for the storage of raw materials.
  • 1984 Ivens Dias Branco was honored with the Sereia de Ouro (Golden Mermaid) trophy instituted by the Verdes Mares System for having provided relevant services for the State of Ceará.
  • 1985 The Research and Analysis Center – CPA is inaugurated. The modern Fortaleza Plant quality control center includes laboratories for the development of products and physical and chemical, microbiological, sensory and rheological analyses of raw materials, processes and finished products.

The 1990’s
  • This period is marked by the growth of the Mill Division (Dias Branco Mills), and its subsequent expansions, and for the installation of high-technological robotics equipment for the packaging of the Fortaleza Plant crackers and noodles.
  • 1991 New equipment for the production of crackers and noodles are installed at the Fortaleza Plant. The implementation of a packaging robotic system is installed.
  • 1992 The Medal of Industrial Merit is granted by FIEC to Ivens Dias Branco as recognition to the relevant services to the industry of Ceará.
  • 1992 From a dream that was made possible by the deregulation of the wheat milling sector, the first mill of the M. Dias Branco Group goes into operation in Fortaleza, Ceará. Due to the extremely high level of technology and automation of the equipment of Swiss company Bühler, due to the innovation in quality and classification of its products, this venture represents a milestone for the market of wheat flour and its product in the country.
  • 1994 Due to the market’s recognition of the incomparable quality of the flour produced by the Dias Branco Mill, the company expands its facilities and innovates with a milling diagram with the possibility of milling “durum wheat" (specific for pasta).
  • 1997 The Dias Branco Mill underwent a second expansion, installing a new milling diagram and thus meeting the market’s requirements, avid for wheat flour with the M. Dias Branco Standard of Quality.
  • 1999 The Fortaleza Plant launches a new line of salty snack crackers with different flavors, oven baked and with the Tot's brand.
The 2000’s
  • The decade starts off with the major expansion of the Mill Division, with new units in Natal (GMP), Salvador (GMA) and Cabedelo (GMT), the creation of the Special Fats e Margarine Division (GME) and the acquisition of the Adria Group. The Dias Branco Mill and the Fortaleza Plant receive the ISO 9000 certification.
  • 2000 The Dias Branco Mill received its first Certification based on the ISO 9000 international standard, becoming the only mill in the Northern and Northeaster regions and one of the few in Brazil to receive and maintain this certificate to date.
  • 2000 The M. Dias Branco Group is elected the best company in the food segment in Revista Exame’s (Magazine) BEST AND LARGEST issue.
  • 2000 Ivens Dias Branco received the Carnaúba Trophy awarded by the Ceará Trade Association in recognition of his relevant contribution to the economic and social development of the State of Ceará.
  • 2000 The M. Dias Branco Group’s second mill, the Large Potiguar Mill, begins its activities in the city of Natal, Rio Grande do Norte. It is an integrated project that uses high technology and state-of-the-art automation in its processes, consisting of a wheat mill and a noodle plant. In order to maintain the high operational standards, it is necessary to equip the port of Natal with automatic equipment to unload wheat from the ships that supply the Mill.
  • 2000 Signing of the protocol of intent to build the Large Aratu Mill– GMA, a modern industrial complex consisting of a wheat mill, a cracker plant, a noodle plant and a private port.
  • 2001 The Fortaleza Plant received the ISO 9001 Certification referring to the development, production and sale of noodles and crackers.
  • 2002 The GME – Special Fats, Margarine e Cream Division was inaugurated, an industrial complex installed in Mucuripe, Fortaleza, state of Ceará, equipped with a Refinery, Margarine Factory and a Hydrogen Plant.
    2003 M. Dias Branco acquired the Adria Group, composed of the following plants: Adria (São Caetano do Sul, São Paulo), Isabela (Bento Gonçalves, Rio Grande do Sul), Basilar (Jaboticabal, São Paulo) and Zabet (Lençois Paulistas, São Paulo). This acquisition allowed the M. Dias Branco Group to become the Latin American leader in the production of crackers and noodles.
  • 2003 The Large Aartu Mill (GMA) went into operation in Aratu, Bahia, which will become the M. Dias Branco Group’s largest wheat mill. Belonging to an industrial complex, which besides the mill, includes the most modern cracker and noodle plant in the world, a large regional product distribution center and a modern multiuse port complex for the needs of the Group and the producers in western Bahia and of other clients.
  • 2004 CNI (National Industry Confederation) awards the Industrial Merit Order to Ivens Dias Branco as recognition of the relevant services provided to the Brazilian Industry.
  • 2005 Awarded the Medaille de Reconnaissance by the Conseil National de L'Institut Humaniste of Paris to the Gran Comendador Francisco Ivens Dias Branco for the social and humanitarian services provided to both countries (Brazil and France).
  • 2005 The start of operations of the Large Tambaú Mill (GMT) in Cabedelo, Paraíba. The Mill is part of an industrial complex including a noodle plant and a regional distribution center.
  • 2006 The Company went public with the trading of shares on the São Paulo Stock Exchange (BOVESPA), and entry into the segment of the New Market, at the highest level of corporate governance required by the Brazilian securities market.
  • 2008 In April, M. Dias Branco acquires the Indústria de Alimentos Bomgosto Ltda, known for its Vitarella and Treloso brands, which operated since 1993 producing and selling noodles and crackers at its industrial unit located in the state of Pernambuco.
The 2010’s
  • 2011 In April, the company acquires NPAP Alimentos S/A, a company that had been making crackers and noodles with the Pilar brand for over a century in the state of Pernambuco.
  • 2011 In December, the company announced the acquisition of Pelágio Participações S/A, which operated with the trade name Estrela. The company, with headquarters in Marcanaú, Ceará produces noodles, crackers, cakes and snacks.
  • 2012 In April, the company acquired the Santa Lúcia Mill located in Aquiraz, Ceará. The company operated in the market with the Predilleto and Bonsabor brands.
  • 2013 With the purpose of simplifying its corporate structure, the acquired companies were merged by the Company and were legally extinguished, with M. Dias Branco S.A. Indústria e Comércio de Alimentos absorbing all of their rights and obligations.
  • 2014 The year was marked by the increase of investments, both in the expansion of production lines for crackers and noodles, as well as the launch of new product lines (cake mix and toast). The construction of three new wheat mills also began in the states of Ceará, Pernambuco and Rio Grande do Sul.

    New CEO
    In May of 2014, Ivens Dias Branco Júnior became the Company’s CEO, after occupying the position of Industrial Vice President of the cracker, noodle and margarine segment. With the new name heading the company, Ivens Dias Branco takes over as President of the Board.
  • 2014 Paraná Mill
    The acquisition of a new mill in the municipality of Rolândia, state of Paraná, with a constructed area of 9,195.50 m2 and production equipment with a capacity of 400 tons/day, which sped up the verticalization process of its plants in the Southern and Southeastern regions of Brazil.
  • 2015 Toast Plan
    M. Dias Branco inaugurates its modern toast plant in Fortaleza, Ceará; launching toast with its different brand in the Traditional, Multi grain, Whole grain and Light flavors.

    The New Eusébio Mill
    Completion of construction and beginning of milling operations if the new mill built in Eusébio, Ceará, speeding up its goal of integrating the productive process by means of the production of 100% of its main input: wheat flour.
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